Wilder Bermudez Senior Graphic Designer
I solve briefs, brands, feeds, decks and launches. Pick a word to see the work that answers it.
- Experience
- Ten years in design
- Now
- In-house at Furniture Village
- Led
- A design team across a multi-brand group
- Languages
- English and Spanish
- Based
- Reading, UK. Roles within about 20 miles
- Notice
- One month. Full right to work in the UK
Teams and clients
Three projects, three kinds of team.
Making a promotional offer land before the thumb moves: animated paid social for Furniture Village.
Giving a refurbished-tech brand the identity system its engineering deserved.
Making a B2B feed worth stopping for: paid social for BlendB2B's client portfolio.
From Caracas to Furniture Village.
Trained in Caracas, in the UK since 2016. Agency, in-house and multi-brand teams, with a design manager role along the way.
- 2014CaracasGraphic design at Instituto de Diseño de Caracas, and the first freelance clients.
- 2016Screaming FrogDigital Designer. Infographics, animation and branded content for SEO campaigns.
- 2018Gloo CommunicationsMiddleweight Designer. B2B campaign work, and editorial projects for Vodafone and Verizon.
- 2020Interactive SchoolsDigital Designer. Websites for independent schools, from research to developer handoff.
- 2020LA Micro GroupMotion Designer, then Design Manager. Web, motion, film and brand across Bytestock, CloudRack and Server Unite, and the team that made it.
- 2024BlendB2BSenior Brand Designer. Brand and paid social across a B2B tech client portfolio.
- 2025Furniture VillageSenior Graphic Designer. Campaigns, paid social and motion for a national retailer.
How the work
gets made.
Four habits, each with the case study that shows it.
Research before pixels.
Arnold Lodge began with a day at the school, not in software. Bytestock began with stakeholder research, three buyer personas and an audit of the top three competitors.
One idea per frame.
Each Zivver story slide holds one thought: one statistic, one consequence. Each Furniture Village ad has its headline on screen at the first frame, so a one-second pause still does the job.
Hold the visual, change one thing.
The Furniture Village hook test kept the room sets, light, type and pacing identical and changed only the message. A test where two things move at once gives a result nobody can act on.
Where the
work sits.
Art Direction
- Concept & Campaign Ideation
- Editorial Layout
- Photography Direction
- Moodboards & Visual Research
- Pitch & Presentation Design
Brand Identity
- Logo & Mark Design
- Typography Systems
- Colour & Visual Language
- Brand Guidelines
- Multi-brand Architecture
Campaign & Social
- Paid Social (LinkedIn, Meta)
- Organic Content Systems
- Email & CRM Templates
- Retail & In-store Assets
- A/B Variant Design
Motion & Systems
- Motion Graphics & Video Edit
- Colour Grading
- Figma Component Libraries
- Design Token Architecture
- Design-to-Dev Handover
ToolsAdobe Creative Cloud: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro · Figma
Hiring, or
have a brief?
Hiring for a senior role
Senior graphic and brand design roles, in-house or agency. The CV is one page; replies come within two working days.
A freelance brief
Brand identity, campaigns, paid social and motion. Remote across the UK, and happy to travel for the right project.