About — Wilder Bermudez

Based Reading, UK

Origin Caracas, Venezuela

Experience 10+ years

Focus Art Direction · Brand · Campaign · Motion

Languages English · Spanish (native)

Currently Open to freelance

01 — BACKGROUND

I work where art direction meets brand systems — turning ideas into work that holds a clear point of view across campaigns, identities, and the every-day assets that carry them.

I started in graphic design in Caracas in 2014, freelancing while I finished my degree at Instituto de Diseño de Caracas — one of the most respected design schools in Venezuela. I moved to the UK in 2016 and took my first design role at Screaming Frog, producing infographics, animation and campaign content inside a well-known SEO team. From there I moved into agency work at Gloo Communications, contributing to flagship editorial projects for clients like Verizon and Vodafone.

In 2020 I joined LA Micro Group as Design Manager, running creative across the group's divisions — including Bytestock, CloudRack and Server Unite. It was in-house in shape but agency-like in reality, with each division operating as its own brand, its own voice, its own stakeholder set. I spent four years there balancing identity work, campaigns, motion and team management.

Most recently I spent a year at BlendB2B as Senior Brand Designer, leading brand and paid-social work across their B2B tech client portfolio — Zivver among them. I'm currently on the in-house team at Furniture Village, while looking at freelance and the right senior role to move to next.

I move between disciplines the same way I move between languages — fluently, and with a preference for clarity over noise. Whether the brief lands in English or Spanish, agency-side or in-house, a campaign or a full identity system, the job is the same: understand what actually needs to change, and make the work do that.

02 How I Think

Deliberate by
design.

Four things I've believed for long enough to test them in the work. Not a manifesto. Just the patterns that tend to hold up.

Curiosity is the actual design tool.

Software changes every year. Trends change every quarter. The only thing that keeps a designer sharp across a decade is staying curious about everything adjacent to the work — how a business actually makes money, how a user actually scrolls, how a printer actually prints. I've learnt more from asking one more question than from any tutorial.

Every brief is a problem in disguise.

Most briefs describe the deliverable, not the problem. Before I start, I want to understand what would actually change if the work succeeded — for the business, for the team, for the person who approved it. Then I design against that, and the deliverable tends to take care of itself.

Stay current without chasing trends.

There's a new tool, a new AI feature, a new platform every week. Most of it won't last. My job isn't to use everything — it's to know what's worth using, what's worth ignoring, and what's worth waiting out. That filter is harder to build than any specific skill, and it's the one I work on most.

Leave the ego at the door.

Creative work that travels through a team — strategists, copywriters, other designers, developers, stakeholders — only works if nobody in the room is protecting their version of it. I've seen more projects break on ego than on bad ideas. The best art directors I've worked with are the ones who make everyone else's work better, and take credit last.

03 Experience

Where the
work was made.

Ten years across six roles and three employment shapes — agency, in-house, and multi-brand umbrella. Each one taught a different way of reading a brief.

2025 – Now

6 mo

Designer (Art Direction & Campaign)

Furniture Village · Slough (Hybrid)

Working across campaigns and customer touchpoints, helping evolve the brand across digital, retail and email. Building template systems and guidelines to improve consistency across a large marketing team. Supporting motion and layout work where the brand needs a sharper point of view.

Campaign Brand Email Motion

2024 – 2025

1 yr

Senior Brand Designer

BlendB2B · Remote & Reading

Led brand and paid-campaign work across a portfolio of B2B tech clients — including Zivver as a core retainer. Took briefs from concept through delivery: paid social, organic content, brand systems, pitch decks. Partnered with strategists to translate positioning into visual systems that worked inside a LinkedIn feed.

Brand Paid Social Campaign Sales Enablement

2020 – 2024

4 yrs

Design Manager / Motion Designer

LA Micro Group · Bracknell

Led design across the group's divisions — Bytestock, CloudRack, Server Unite and others — each with its own brand, audience and stakeholders. Managed a small team, set visual standards across the group, delivered brand refreshes, campaigns, motion graphics and digital content. Multi-brand in structure, agency-like in rhythm.

Brand Systems Motion Team Management Multi-brand

2020

6 mo

Digital Designer

Interactive Schools · High Wycombe

Designed websites for private schools in the UK and internationally — UX, UI and handover to development. Led hi-fi wireframes for Arnold Lodge School before the role ended during the Covid wave. Also produced print and digital collateral for school events and campaigns.

Web UX UI Print

2018 – 2020

1 yr 4 mo

Middleweight Designer

Gloo Communications · Reading

Agency work across B2B tech and financial services clients. Contributed to editorial campaigns for Verizon (Mobile Security Index — social-card system and report spreads) and Vodafone (IoT Barometer collateral). Supported pitch design and campaign concept development.

Editorial Campaign Motion Agency

2016 – 2018

2 yrs

Digital Designer

Screaming Frog · Henley

First UK role. Produced infographics, animation and branded content for SEO and digital-PR campaigns. Worked closely with marketing and development to optimise creative for distribution across publications and social.

Infographic Animation Content SEO

2014 – 2016

Freelance Designer (pre-UK)

Caracas, Venezuela

Freelance projects while completing my degree at Instituto de Diseño de Caracas. Brand work, print, illustration — the groundwork.

Freelance Print Brand

04 Right now

Now
playing.

What I'm building, reading, and thinking about at this exact moment.

Working on

Building a portfolio that earns the next role

Currently on the Furniture Village team, but actively shaping this portfolio to open the door to the work I want next — senior art direction, brand systems, or freelance briefs where I can run the project end to end. Priority is making the case studies actually hold up under scrutiny.

Learning

Camera, colour grading, commercial video, and AI

Taking the videography side of my practice more seriously: investing in hardware, learning the craft properly, editing for commercial projects. Motion is where I've worked for years, and video is the natural extension. AI is part of that learning too: figuring out where it genuinely speeds up motion, post and design work, and where it doesn't.

Thinking about

Building my own brand, and monetising my hobbies

Thinking seriously about creating my own brand, and finding honest ways to monetise the things I do for fun. Less about chasing an audience, more about turning hobbies and side-skills into something that can stand on its own.

Off-screen

Skateboarding, and being a dad

Reconnecting with the things I loved as a young adult and passing them on to my kids. Getting back on the skateboard with my six-year-old son is the best creative reset I've found, and the proudest dad hours of the week.