Two
languages.
Ten years.
One craft.
Senior Graphic Designer based in Reading, UK, working across brand, art direction, campaign and motion, in agency, in-house and multi-brand environments. Bilingual in English and Spanish, with a decade of range that spans SEO content, digital agencies, a multi-brand umbrella group and B2B campaign work.
Working where art direction meets brand systems: turning ideas into work that holds a clear point of view across campaigns, identities and the everyday assets that carry them.
I studied graphic design at Instituto de Diseño de Caracas, one of the most respected design schools in Venezuela, from 2011 to 2014, and took on my first freelance clients as I finished the degree. I moved to the UK in 2016 and took my first design role at Screaming Frog, producing infographics, animation and campaign content inside a well-known SEO team. From there I moved into agency work at Gloo Communications, contributing to flagship editorial projects for clients like Verizon and Vodafone.
In 2020 I joined LA Micro Group as a motion designer and grew into Design Manager, running creative across the group's divisions, including Bytestock, CloudRack and Server Unite. It was in-house in shape but agency-like in reality, with each division operating as its own brand, its own voice, its own stakeholder set. I spent four years there balancing identity work, campaigns, motion and team management.
In 2024 I moved to BlendB2B as Senior Brand Designer for a year, leading brand and paid-social work across their B2B tech client portfolio, Zivver among them. Since September 2025 I've been Senior Graphic Designer on the in-house team at Furniture Village, and I'm open to senior roles and freelance.
I move between disciplines the same way I move between languages: fluently, and with a preference for clarity over noise. Whether the brief lands in English or Spanish, agency-side or in-house, a campaign or a full identity system, the job is the same: understand what actually needs to change, and make the work do that.
design.
Four things I've believed for long enough to test them in the work. Not a manifesto. Just the patterns that tend to hold up.
work was made.
Ten years across six roles and three employment shapes: agency, in-house and multi-brand umbrella. Each one taught a different way of reading a brief.
playing.
What's on the desk, and off it.
something
worth keeping.